Thinking about my personal brand I found very interesting. My LinkedIn profile is the third result for my name on Google and the fourth on Bing. There are also some other links to CILIP pages and various NHS Library activities. Of course my blog is too recently reactivated to appear yet.
The top result is someone who was sentenced to life imprisonment for a very serious crime in 2006, and so hopefully no connection will be drawn with me.
I chose my blog name as a pun on my name. When I was at university, I was teased by my friends for making dogmatic statements: “the Ayre line”. I thought this was appropriate for a blog that is intended for speaking opinions.
However, I included my name and photo, because I have no desire for anonymity when I post.
Most of my posts will be professional. I am too busy at home for Facebook etc. But I am open to the occasional personal post, and so I give some personal background. I have also said that I am a Christian in my profile. Following Jesus is the most important thing about me and affects the whole of my life. Therefore I have included it.
How this affects future job prospects, I don’t know. I do not intend to post anything unwise. The question I have is whether information derived from online searches is legally admissible in a recruitment process under equal opportunities legislation.